To celebrate the 20th anniversary of Space Jam, Jordan Brand have released a commemorative shoe and have partnered with AKQA’s Shanghai office to create a gamified experience with the Monstars at the heart of it.
The challenge was to get this nation’s ballers to defy them in the digital space.
Award：ADFEST 2017 MOBILE GAME SILVER
Defy The Post sees the Monstars invade your WeChat feed and tasks ballers to take back their feed through a number of different challenges – including shooting satellite hoops and doing hurricane spins with NBA superstar Jimmy Butler.
At the same time, we designed social post to push this activity through the Jordan wechat public platform daily articles.
It was my pleasure to design the post based on the space jam for this Jordan event in Shanghai, China on December 2016.